Customer Strategy

Differentiate yourself in the eyes of your customer

Differentiation is all about crafting a unique niche for yourself and your organization.

Through an understanding of your customers you'll be able to make strategic decisions rooted in the desires and requirements of the people who buy your solutions.

We provide leaders, teams, and organizations with insights they can use to craft strategies, create new solutions, and make decisions on what to do and what not to do.


The governmental department for work and social economy worked with u.sentric to craft a customer strategy to focus on their key stakeholder, the citizen. The outcome of                                  the collaboration was a vision crafted together with internal stakeholders, and based on                                  external interactions with a broad group of target organizations and individuals. The                                  vision was based on 4 principles that were valued by the customers and internal                                  stakeholders: understanding, simplicity, transparency, and durability. This strategy also                                  laid the groundwork for future projects and customer-centered initiatives that are being                                  implemented today.

Baloise relied on u.sentric to identify different types of private investors. This profiling exercise would not just support the product strategy, but would also be used as a                                  communication tool with brokers. Through customer interactions and interviews 6                                  investor profiles including their needs, preferences, and requirements were created                                  which the internal teams used to craft their product offering on.

Our approach

1. Tailored to your project

There is no one-size-fits-all approach, because all organizations, customers, and challenges are unique. The approach and creative method we use depends on whether the focus is on users, experts, or internal stakeholders. We align with you on tools, techniques, participants, location, and timing.

2. Rooted in understanding

We don't assume to know your problem, but we do know how to understand it thoroughly. We observe, explore, and interact with your customer, user, or stakeholder to provide you with advice-based on facts and real-life experiences.

3. Broad experiences & expertise

Your challenges deserve the best. We have a multidisciplinary team with strong roots in human-centered design and extensive experiences in different fields with organizations both large and small.