Is your organization one of the 3 archetypes of unbalanced customer-centricity?
July 12, 2022
An organization can only become fully customer-centered when they are able to (1) capture, (2) spread, and (3) act on customer information. However, we frequently see organizations perform 1 or 2 activities well, and fall short on the rest. This creates 3 distinct archetypes of unbalanced organizations from a customer-centricity perspective.